Desert Sage Operations partnered with Salt + Birch to create a cohesive and visually appealing brand identity that reflects their unique style and ethos. The project included the development of a custom logo, a full brand board featuring color and font palettes, and a comprehensive social media rebrand rollout. Additionally, a fully functional Shopify website was designed to facilitate merchandise sales, custom orders, and event scheduling.
Key Services Provided:
Custom Logo Design: Crafted a distinctive logo that embodies the essence of Salt + Birch, ensuring immediate recognition and a strong brand presence.
Full Brand Board: Developed a brand board that includes a carefully curated color palette and font selection, providing a consistent visual identity across all platforms.
Social Media Rebranding: Created a strategic content rollout plan for social media, including a detailed schedule, engaging captions, and targeted hashtags to enhance online visibility and engagement.
Social Media Assets: Designed eye-catching social media images and Instagram highlight covers to maintain a cohesive look and feel across platforms.
Shopify Website Development: Built a custom Shopify website that serves as a central hub for selling merchandise, accepting custom orders, and scheduling events, with an intuitive user interface and streamlined navigation.
Outcome & Client Feedback:
Salt + Birch reported a significant increase in brand awareness and customer engagement following the rebranding efforts. The new logo and cohesive brand identity have resonated well with their target audience, while the Shopify website has simplified the purchasing process and enhanced customer interaction.
Skills Utilized:
Graphic design
Brand strategy and identity development
Social media marketing
E-commerce platform development (Shopify)
Content creation and scheduling
This project showcases Desert Sage Operations’ ability to deliver comprehensive branding solutions that not only establish a strong visual identity but also enhance the overall customer experience for Salt + Birch.
