Desert Sage Operations collaborated with Ranch en Coeur to develop a cohesive and compelling brand identity that encapsulates the essence of their regenerative farming practices and community-driven initiatives. This project involved the creation of a custom logo, a full brand board, and a comprehensive digital marketing strategy, including a social media rollout and an interactive website. Digital and physical advertisements and labels for products were developed, as well as administrative tasks and software implementation to streamline business operations.
Key Services Provided:
Custom Logo Design: Crafted a unique logo that reflects Ranch en Coeur’s commitment to sustainability and community engagement, creating a strong visual identity.
Full Brand Board: Developed a complete brand board, including a color palette and font selection that align with the ranch's values and aesthetics.
Social Media Brand Rollout: Created a detailed social media content strategy, including a posting schedule, captions, and relevant hashtags, to enhance online presence and engagement.
Visual Assets: Designed social media images and Instagram highlight covers that are visually appealing and on-brand, enhancing their digital storytelling.
Email Marketing Campaigns: Set up and managed newsletter campaigns through MailChimp, ensuring effective communication with supporters and stakeholders.
Client Forms and Legal Compliance: Utilized JotForms for client needs and legal purposes, streamlining data collection and management.
Custom Website Development: Designed a fully functional website to showcase Ranch en Coeur’s programs, schedule events, sell passes, recruit volunteers, and facilitate donations and customer intake forms.
Outcome & Client Feedback:
Ranch en Coeur has successfully enhanced its brand visibility and engagement with the local community. The cohesive branding and digital strategy have resulted in increased event participation, volunteer recruitment, and donations. Clients and supporters have praised the ease of navigation on the new website and the clarity of communication through email campaigns.
Skills Utilized:
Graphic design
Brand strategy and development
Social media marketing
Website design and development
Email marketing and campaign management
Client relations and compliance
This project showcases Desert Sage Operations’ commitment to delivering tailored solutions that empower Ranch en Coeur to thrive and connect meaningfully with its audience.
